SPIRIT OF WINE Sustainable wine tourism: cultural landscape, wine and satire

The Eno(Satira) project has made a significant contribution to the development and strengthening of sustainable wine tourism in the cross-border area between Friuli Venezia Giulia and Slovenia, through an innovative approach that integrates culture, wine, and accessible artistic languages such as satire.

The initiative addressed a common challenge faced by the territories involved: the need to enhance the local wine-growing and cultural heritage, making it more attractive, competitive, and sustainable. In this context, the project promoted a development model based on cross-border cooperation, fostering the exchange of skills, experiences, and best practices between Italian and Slovenian operators.

One of the project’s main contributions concerns the strengthening of the skills of sector operators. Through a structured training programme, winegrowers, students, and young professionals were involved in pathways focused on sustainable viticulture, the development of wine tourism offerings, and the effective communication of wine products. This enabled participants to acquire practical tools to improve the quality of hospitality, develop emotional tourism experiences, and enhance their ability to promote their activities.

At the same time, the project contributed to the creation of an innovative wine tourism offer through the development of the cross-border satire itinerary, a unique route connecting wineries and symbolic locations in both countries. Within these spaces, micro-galleries dedicated to the cartoons from the “Spirito di Vino” competition were set up, transforming wineries into places of cultural experience as well as production. This approach made it possible to diversify the tourism offer, making it more appealing to a broad and diverse audience.

A key moment of the project was the Eno(Satira) Festival in Gorizia, which represented the culmination of the initiative and an international showcase for the entire wine tourism system developed. The event combined art, tastings, and cultural dissemination, contributing to increasing the visibility of the area and strengthening a network of relationships among operators, artists, and the public.

Overall, Eno(Satira) has generated a lasting impact on the territory, laying the foundations for the continuous development of wine tourism and for the consolidation of a stable cross-border network. The skills acquired, the tools developed, and the relationships established will continue to create value beyond the end of the project, contributing to the economic, cultural, and social growth of the area involved.