As Gorizia and Nova Gorica welcome visitors and tourists during the spring holidays and the many events taking place in the cross-border area, the EGTC GO and its partners are highlighting all the free informational and promotional tools available for GO! 2025. The goal is to promote local businesses and foster widespread, visible, and shared hospitality throughout the cross-border region, involving accommodations, restaurants, shop owners, businesses, and museums.

In the section “Join us” of the www.go2025.eu website, the interested businesses can discover all the free digital tools available for promotion and add their own activity in the “Visit” page. This area allows tourists and locals to consult the “Where to Sleep” and “Where to Eat” categories, but also to explore the Borderless Map, the interactive map dedicated to guests of the European Capital of Culture. A useful tool for finding your way around the area and discovering restaurants, bars, accommodation, cultural venues and much more.

It is also possible - especially for tour operators - to request information materials to be displayed in their premises, such as stickers, business cards and multilingual mini totems and providing useful information to direct tourists to the official GO! 2025 website and web app.

To make communication with customers and the public even more effective, GECT has activated a dedicated WebTV, designed to be easily installed on a SmartTV in high traffic environments - such as hotels, bars, restaurants, museum receptions, information points or even simply in shop windows. By connecting to the link https://app.go2025.eu/it/tv you will be able to access a real-time screen showing the day's events, weather forecasts, active webcams in the area and a QR code to download the official web app. It is a convenient, intuitive and daily updated service, designed to dynamically involve both citizens and tourists.

Businesses can also apply for the GO! Borderless logo, which - unlike the GO! 2025 institutional logo - can also be used on commercial products, packaging, menus, printed materials or customised gadgets. This is an opportunity to give a shared visual identity to local participation in the European project, communicating creatively and consistently with the borderless spirit of GO! 2025. Requesting the logo is very simple, just use the "Request Log"’ form in the "Join us" section of go2025.eu and specify your need, project and intended use.

To receive information, materials, instructions or simply ask for support, you can contact the organising team directly by writing to takepart_go2025@euro-go.eu.

GO! Borderless is much more than a slogan, but a concrete invitation to build together an open, participative and welcoming territory, where every activity can become an active part of the European Capital of Culture.