Our director Romina Kocina was in Pesaro, the Italian capital of culture 2024, at the conference “Between culture and tourism: why visit Capitals of culture and Unesco cities?”

The question that is posed is: how is such an important recognition obtained, how is it communicated and what benefit does it derive from it for travellers? The director replied together with Roberta Garibaldi of ENIT, Pietro Contaldo of Igers Italia, the mayor of Pesaro Matteo Ricci, the beauty councillor Daniele Vimini and the mayor of Brescia Emilio del Bono.

And you, what do you think? Why visit the Capitals of Culture and UNESCO cities? Let us know on Instagram and Facebook